Terre dei Buth is a new line of Italian vegan wines that embraces the essence of the Italian countryside. This rebranding project involved a collaborative effort, where my role encompassed art direction and web design. The creative direction aimed to evoke the typical country home environment, deeply connected to agricultural traditions. As the art director, I oversaw the visual elements, ensuring a cohesive narrative across the brand, from the illustrated labels (by Irene Laschi) that celebrate the nuances of vegetables to the overall photographic style. The web design was then crafted to extend this visual narrative online, creating an immersive Terre dei Buth experience that mirrors the brand's authentic connection to nature and its vegan ethos.